{"id":51484,"title":"Embrace the ASS","description":"How a branding accident turned Absurd Society Store into ASS\u2026 and why we proudly put it on a t-shirt.","content":"<h2>21st August 2025<\/h2><h3>How We Accidentally Rebranded Ourselves<\/h3><p>At <strong>Absurd Society Store,<\/strong> we thought we were just setting up a nice little corner of the internet for mugs, tees, aprons, and other ethically-made nonsense. A place where chaos could be worn, sipped, or gift-wrapped. Harmless fun.<\/p><p><strong>And then\u2026 it happened<\/strong>.<\/p><p>Someone (not naming names, but yes it was us) realised our store acronym spells <strong>ASS<\/strong>.<\/p><p>Absurd. Society. Store: ASS<\/p><p>We promise this wasn\u2019t planned. The universe simply looked at us, shrugged, and said: \u201c<em>Yep, that\u2019s your brand now.<\/em>\u201d<\/p><p>And honestly? We couldn\u2019t fight it. Once you see it, you can\u2019t unsee it. The acronym became louder than any <em>marketing strategy<\/em> we could\u2019ve paid for. Suddenly, our store wasn\u2019t just selling absurdity. <strong>It was selling ASS<\/strong>.<\/p><p>So naturally, we did the only reasonable thing: <em>We made merch about it.<\/em><\/p><p>Yes, you can now buy an \u201c<strong>I bought this tee in ASS<\/strong>\u201d t-shirt. Available for both men and women, sustainable, and guaranteed to earn you either a smirk, a giggle, or <em>an awkward conversation with your nan<\/em>.<\/p><p>We\u2019ve decided to lean in. To embrace the ASS. Because at the end of the day, life is too short not to laugh at your own branding accident.<\/p><p>So welcome to Absurd Society Store. Or as our new best friends call us: ASS.<img src=\"https:\/\/images.teemill.com\/mensoabvr81kvwo6wxuaz1qo62cboflogcvlasljzx1h9j0f.jpeg.jpeg?w=1140&amp;project=absurd-society-416020&amp;v=2\" alt=\"mensoabvr81kvwo6wxuaz1qo62cboflogcvlasljzx1h9j0f.jpeg.jpeg?w=1140&amp;project=absurd-society-416020&amp;v=2\" \/><\/p>","urlTitle":"embrace-the-ass","url":"\/blog\/embrace-the-ass\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/embrace-the-ass\/","fullUrl":"https:\/\/absurdsociety.fun\/blog\/embrace-the-ass\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1755731296,"updatedAt":1755732085,"publishedAt":1755732084,"lastReadAt":null,"division":{"id":405845,"name":"Absurd Society"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/qftryzvxnkm8b3zyvztddyhfsekizlos2acczmj0cnudqwbx.jpeg","thumbnail":"https:\/\/images.podos.io\/qftryzvxnkm8b3zyvztddyhfsekizlos2acczmj0cnudqwbx.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/qftryzvxnkm8b3zyvztddyhfsekizlos2acczmj0cnudqwbx.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Embracing the ASS - Absurd Society Store","metaDescription":"We discovered our store acronym is ASS. Instead of hiding it, we embraced. Absurd Society Store: laughing at ourselves, so you don\u2019t have to.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":54111,"title":"We went to the Upside Down to interview Vecna","url":"\/blog\/we-went-to-the-upside-down-to-interview-vecna\/","urlTitle":"we-went-to-the-upside-down-to-interview-vecna","division":405845,"description":"We went to the Upside Down to interview Vecna.\nHe complained about Demogorgons as contractors, defended the thunder schedule, and explained why evil doesn\u2019t need diagrams.\nIt went exactly as badly as you\u2019d expect.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/z9sdyvkrkxaljwauc1rlkabdrzi3etmdmkf91xs9b5zv4jh5.png.jpg?w=1140&h=855&z=1.4&fx=0.51549863838104&fy=0.35714285714286","banner":"https:\/\/images.podos.io\/z9sdyvkrkxaljwauc1rlkabdrzi3etmdmkf91xs9b5zv4jh5.png.jpg?w=1920&h=1440&z=1.4&fx=0.51549863838104&fy=0.35714285714286"},"hidden":0},{"id":51354,"title":"We Bought a Domain. Send Help","url":"\/blog\/we-bought-a-domain-send-help\/","urlTitle":"we-bought-a-domain-send-help","division":405845,"description":"Discover Absurd Society\u2019s official store. Shop funny t-shirts, quirky gifts, and absurd merch with fast shipping. New designs added weekly at absurdsociety.fun","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/v1p0xe0ym7nmezquceh8sqghknrljqohrlycffavlhveg5fs.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/v1p0xe0ym7nmezquceh8sqghknrljqohrlycffavlhveg5fs.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":52848,"title":"The Most Honest Brand on the Internet Breaks Its Silence","url":"\/blog\/were-still-here-absurd-unprofitable-unstoppable\/","urlTitle":"were-still-here-absurd-unprofitable-unstoppable","division":405845,"description":"Absurd Society pauses, reflects, and laughs at zero sales, chaos, and life. Honest, absurd, and still here \u2014 because pretending isn\u2019t our style.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/hzm9btfm75kmz99svjxow8jjv42w962d98vyohadta7dey1d.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/hzm9btfm75kmz99svjxow8jjv42w962d98vyohadta7dey1d.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}