{"id":51484,"title":"Embrace the ASS","description":"How a branding accident turned Absurd Society Store into ASS\u2026 and why we proudly put it on a t-shirt.","content":"<h2>21st August 2025<\/h2><h3>How We Accidentally Rebranded Ourselves<\/h3><p>At <strong>Absurd Society Store,<\/strong> we thought we were just setting up a nice little corner of the internet for mugs, tees, aprons, and other ethically-made nonsense. A place where chaos could be worn, sipped, or gift-wrapped. Harmless fun.<\/p><p><strong>And then\u2026 it happened<\/strong>.<\/p><p>Someone (not naming names, but yes it was us) realised our store acronym spells <strong>ASS<\/strong>.<\/p><p>Absurd. Society. Store: ASS<\/p><p>We promise this wasn\u2019t planned. The universe simply looked at us, shrugged, and said: \u201c<em>Yep, that\u2019s your brand now.<\/em>\u201d<\/p><p>And honestly? We couldn\u2019t fight it. Once you see it, you can\u2019t unsee it. The acronym became louder than any <em>marketing strategy<\/em> we could\u2019ve paid for. Suddenly, our store wasn\u2019t just selling absurdity. <strong>It was selling ASS<\/strong>.<\/p><p>So naturally, we did the only reasonable thing: <em>We made merch about it.<\/em><\/p><p>Yes, you can now buy an \u201c<strong>I bought this tee in ASS<\/strong>\u201d t-shirt. Available for both men and women, sustainable, and guaranteed to earn you either a smirk, a giggle, or <em>an awkward conversation with your nan<\/em>.<\/p><p>We\u2019ve decided to lean in. To embrace the ASS. Because at the end of the day, life is too short not to laugh at your own branding accident.<\/p><p>So welcome to Absurd Society Store. Or as our new best friends call us: ASS.<img src=\"https:\/\/images.teemill.com\/mensoabvr81kvwo6wxuaz1qo62cboflogcvlasljzx1h9j0f.jpeg.jpeg?w=1140&amp;project=absurd-society-416020&amp;v=2\" alt=\"mensoabvr81kvwo6wxuaz1qo62cboflogcvlasljzx1h9j0f.jpeg.jpeg?w=1140&amp;project=absurd-society-416020&amp;v=2\" \/><\/p>","urlTitle":"embrace-the-ass","url":"\/blog\/embrace-the-ass\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/embrace-the-ass\/","fullUrl":"https:\/\/absurdsociety.fun\/blog\/embrace-the-ass\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1755731296,"updatedAt":1755732085,"publishedAt":1755732084,"lastReadAt":null,"division":{"id":405845,"name":"Absurd Society"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/qftryzvxnkm8b3zyvztddyhfsekizlos2acczmj0cnudqwbx.jpeg","thumbnail":"https:\/\/images.podos.io\/qftryzvxnkm8b3zyvztddyhfsekizlos2acczmj0cnudqwbx.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/qftryzvxnkm8b3zyvztddyhfsekizlos2acczmj0cnudqwbx.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Embracing the ASS - Absurd Society Store","metaDescription":"We discovered our store acronym is ASS. Instead of hiding it, we embraced. Absurd Society Store: laughing at ourselves, so you don\u2019t have to.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":54172,"title":"Post-Christmas interview with Santa","url":"\/blog\/post-christmas-interview-with-santa\/","urlTitle":"post-christmas-interview-with-santa","division":405845,"description":"A post-Christmas podcast interview with Santa that starts polite, gets uncomfortable, and ends exactly how modern Christmas feels: receipts, socks, and quiet despair.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/ugwqvyllu1dz6hb7n5dbpxvghoje0gz0vtyxmbjxhmvxvsy9.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/ugwqvyllu1dz6hb7n5dbpxvghoje0gz0vtyxmbjxhmvxvsy9.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":51354,"title":"We Bought a Domain. Send Help","url":"\/blog\/we-bought-a-domain-send-help\/","urlTitle":"we-bought-a-domain-send-help","division":405845,"description":"Discover Absurd Society\u2019s official store. Shop funny t-shirts, quirky gifts, and absurd merch with fast shipping. New designs added weekly at absurdsociety.fun","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/v1p0xe0ym7nmezquceh8sqghknrljqohrlycffavlhveg5fs.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/v1p0xe0ym7nmezquceh8sqghknrljqohrlycffavlhveg5fs.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":52848,"title":"The Most Honest Brand on the Internet Breaks Its Silence","url":"\/blog\/were-still-here-absurd-unprofitable-unstoppable\/","urlTitle":"were-still-here-absurd-unprofitable-unstoppable","division":405845,"description":"Absurd Society pauses, reflects, and laughs at zero sales, chaos, and life. Honest, absurd, and still here \u2014 because pretending isn\u2019t our style.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/hzm9btfm75kmz99svjxow8jjv42w962d98vyohadta7dey1d.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/hzm9btfm75kmz99svjxow8jjv42w962d98vyohadta7dey1d.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}